Gouda and edam originated in Holland over 800 years ago. The name gouda comes from a village in southern Holland. The town of Edam shares the same valley. Made with whole milk, gouda and edam have a rich, buttery, slightly sweet flavor and smooth, creamy texture and develops complex caramel flavor and a firmer texture when aged. In the early days of Dutch cheesemaking, cheesemakers wrapped gouda for export in red cloth to identify the variety. Today, Wisconsin producers carry on the tradition by covering the cheese with red wax or cellophane.